E-Commerce SEO is a series of steps that help increase your online retail presence and enhances sales. With e-commerce SEO, clients can easily connect to your products and services and shop online, order online, and interact with your business directly. E-commerce SEO is designed to make online shopping easier and saves clients time from visiting a store in person, thus providing convenience, which can ultimately increase sales.
Product searching is what happens when clients are looking for an individual or specific product via search engines. Often times, clients already know what they want, whether it’s a brand name, size, or color, so it’s the retailers’ job to try and guess what their clients might be looking for in order to easily connect them with such products. Using keywords and detailed descriptions is the best and most efficient way to link anticipated clients with your products through effective SEO and search results.
Bidding on Keywords
Bidding on keywords means researching and choosing words and phrases that best describe the type of business you do, the products you sell, or the services you offer. Bidding on the right keywords for e-commerce websites is crucial if you want to stand out from the competitors who offer similar services. For example, if you’re in the market to sell women’s shoes, you’ll want to bid on more specific keywords that enhance your SEO and not just the words, ‘women’s shoes,’ as this can easily generate thousands of irrelevant results. Instead, you’ll want something more targeted like, ‘white women’s running shoes’ for more specific and localized results.
Sponsored results are the highlighted results that are placed at the top or side of the search engine results. These results are often denoted with brighter colors or configurations that help them stand out more from the traditional results on the rest of the search page. To increase traffic and bring the spotlight on a specific product you’re upselling, you can easily pay for ads that help bring that item to the top of the page as a sponsored result. If you’re a local retailer and you’re trying to promote a seasonal dress, for example, you can pay for an extra ad that appears with emphasis on the search results page when someone looks for that item specifically or something with similar keywords.
Lastly, you’ll want your e-commerce SEO and website to be accessible. If clients find it difficult to connect through to your products, search for your products on the website or search engines, or simply aren’t able to find what they’re looking for, they’re less likely to purchase items or return in the future. This can lead to a loss in sales and overall customer satisfaction. Instead, SEO is designed to make searching and connecting easier, and we do this with the help of your business and optimizing its products and resources in a way that lets clients know it’s simple to get in touch and do business with you.